Stayokay, chain of budget accommodations in the Netherlands,
was looking for a giveaway for customers booking a package holiday in winter. The giveaway was also to be presented to the employees during the annual employee outing, which includes outdoor activities.

The solution: a traditional Peruvian hat for parents and children, hand knitted from a blend with alpaca wool, in workshops in Lima and Puno in Peru, according to the ancient knitting technique that still is an important source of income for the Peruvian people.